VISUAL RESEARCH TECHNICS

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The ICI is interested in how visual systems organize many aspects of everyday life from the icons used in the arts, literature and journalism to the way we perceive the world, others, and even ourselves. The projects we spearhead are generally issue-driven rather than method-driven. Our inquiry toolbox, unique to each project, is meant to produce knowledge and not merely to blindly accept current orthodoxies and transmit them. Yet, over the years we have developed some techniques or technics as we have named them. This term emphasizes their link to a broad and malleable process, not a systematic step-by-step procedure. Due to their flexibility and mutability, these technics are frequently employed for each project toolbox.

Presented here are some of the ICI technics that analyze but also actualize our ongoing visual research.

 

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