Words Hurt

A recent, windy day in Malibu, CA revealed, in more ways than one, a ‘dirty’ underside of the American experience.

The door to an enclosed area for garbage cans had swung open exposing a seemingly ‘private’ directive. This part of town has three trash cans for different types of refuse: green for vegetation, blue for recyclables and black for garbage. Undoubtedly the compartment captured in the above image housed the latter trash can. Yet, once a force of nature dragged the private realm into the public, these two simple words became arresting at least, and to some members of the population even assaultive.

In the public arena these words bring to mind our country’s dark history with African-Americans and hint that this chapter of American history, one fraught with racism and class warfare, may not be as distant as we like to believe. For a phrase that also comes to mind when viewing this ‘innocent’ plaque is its antipode: ‘white trash,’ an often humorously used but always derogatory phrase that assigns the label ‘trash’ to the poor and often uneducated portion of the white population which is perceived as not behaving ‘white’ enough; thus reinforcing the racist idea that these are inherent characteristics of anyone who isn’t white.

Maybe it’s time to retire both ‘black and white’ phrases altogether.

Regardless, one can’t help but wonder how much more money and effort it would have taken to add one more word to this contentious pair on a door that swings open to a popular beach-side street…

…the word ‘can.’

 

 

The Mystery Spot: Bumper Sticker Semiology

Mystery Spot sticker

Like some of the most profound wisdom, “The Mystery Spot” manifested itself on the rear end of a car.

According to Sandlot Science, Mystery Spots are the product of the great depression, when the entertainment industry was trying to market strange phenomena.  Operating on optical illusions that are “driven by spatial distortion and misdirection,” half the fun of Mystery Spots seems to derive from the buying and selling (if only half-so) of the varied phenomenological explanations for these charmed locations.  Oh, and of course, there’s the bumper sticker.

vintage mystery spot photo

Like bumper stickers that keep you guessing, the allure of the ‘Mystery Spot’ is its low-culture charm, and despite knowing the truth or not, everyone shares the same delusory experience.